Employing iconic religious imagery to send messages about a modern day problem, the new “Abused Goddesses” Campaign highlighting domestic violence in India is garnering attention. Hand-painted images (based on photos of live models) of bruised, battered, and beaten Hindu goddesses are followed by this caption:
Pray that we never see this day. Today, more than 68% of women in India are victims of domestic violence. Tomorrow, it seems like no woman shall be spared. Not even the ones we pray to.
The ‘clash of risk cultures’, the collision of culturally different ‘risk realities’ (i.e. perceptions of risk), is developing into a fundamental problem of global politics in the twenty-first century.
…risk is not an objectively measurable quantity. What does the ‘reality’ of risk mean? Risks do not have any abstract existence in themselves. They […] count as urgent, threatening, and real or as negligible and unreal only as a result of particular cultural perceptions and evaluations.