Tag Archives: society

“Abused Goddesses”

Image Courtesy of Scoopwoop.com

Image Courtesy of Scoopwoop.com

Employing iconic religious imagery to send messages about a modern day problem, the new “Abused Goddesses” Campaign highlighting domestic violence in India is garnering attention. Hand-painted images (based on photos of live models) of bruised, battered, and beaten Hindu goddesses are followed by this caption:

Pray that we never see this day. Today, more than 68% of women in India are victims of domestic violence. Tomorrow, it seems like no woman shall be spared. Not even the ones we pray to.

via Save Our Sisters: The “Abused Goddesses” Campaign | Girls’ Globe.

The ‘clash of risk cultures’, the collision of culturally different ‘risk realities’ (i.e. perceptions of risk), is developing into a fundamental problem of global politics in the twenty-first century.

…risk is not an objectively measurable quantity. What does the ‘reality’ of risk mean? Risks do not have any abstract existence in themselves. They […] count as urgent, threatening, and real or as negligible and unreal only as a result of particular cultural perceptions and evaluations.

Ulrich Beck, World At Risk  (2009)